Leading English and Chinese dailies launch bundle for bilingual readers
DESIREE TRESA GASPER firstname.lastname@example.org
PETALING JAYA: Collaborating for the first time, leading English and Chinese dailies The Star and Sin Chew Daily have launched an ePaper bundle for their readers, which will be available starting Monday.
Star Publications (M) Bhd group managing director and chief executive officer Datuk Seri Wong Chun Wai said The Star-Sin Chew ePaper would allow bilingual readers easy access to the full digital replica of the two leading newspapers.
“No one would have dreamed of both newspapers collaborating at this level but it is important that we evolve with time,” he said, adding that further collaboration, including those related to video content, was also being discussed.
The media industry, said Wong, was constantly evolving and it was important for publications to change with the times as well.
“ePaper is an additional platform for readers to get the day’s news and it has been proven to be very convenient too,” he said.
Currently, the 80,000 subscribers of The Star’s ePaper have full access to the digital replica of The Star as well as four other regional papers – China Daily Asia Weekly, The Jakarta Post, The Nation and The Philipine Daily Inquirer.
Describing the collaboration as historic, Sin Chew Media Corporation Bhd group chief operating officer Tan Chee Yuen said the world has changed and working together would help.
The ePaper bundle, he added, would allow reach to a wider audience and transcend boundaries.
“Cooperation, partnership and interaction between the two publications will definitely be beneficial for the future,” he said.
The Star ePaper was launched in 2012 and since then, it has maintained the top position with the highest circulation figures standing at 81,367, according to the Audit Bureau of Circulation.
To enjoy The Star-Sin Chew ePaper package from Monday onwards, The Star’s existing subscribers will only need to top up RM70 (only for The Star’s subscribers), while new subscribers can purchase the bundle at RM199.
To subscribe, log on to newsstand.thestar.com.my/TheStarSinChew, contact Customer Service at 1300 88 7827 (STAR) or e-mail email@example.com.