AIM-ing for better digital reach

AIM-ing for better digital reach Star Media Group offers premium platform for marketers EMILY K. emilyk@thestar.com.my EVER wondered whether paid digital advertisements are actually reaching their target audiences? To enhance advertisers’ digital advertising strategies, Star Media Group Bhd launched AIM, a digital breakthrough that enables advertisers to maximise reach across the group’s digital network, preventing…

Star’s Cityneon secures Marvel heroes

Star’s Cityneon secures Marvel heroes It acquires the entire share capital of Victory Hill which holds the rights to operate, market and promote the famous characters   A shot of Victory Hill’s exhibition featuring memorabilia from Captain America which is one of the major characters in The Avengers.   PETALING JAYA: The Star Media Group…

SMEBiz takes off

SMEBiz takes off (From left) Human Resources Development Fund (HRDF) chief executive C.M Vignaesvaran, Federation of Malaysia Chinese Guilds Association president Datuk Chai Kim Seng, Minister in Prime Minister’s Department Datuk Dr Wee Ka Siong,,The Star CEO and managing director Datuk Seri Wong Chun Wai and PKT group chief executive and managing director Datuk Micheal…

Get your The Star-Sin Chew ePaper

Get your The Star-Sin Chew ePaper Leading English and Chinese dailies launch bundle for bilingual readers DESIREE TRESA GASPER desiree@thestar.com.my   Digital Age: (From left) Sin Chew Media Corporation Bhd general manager (IT) and MCIL Multimedia Sdn Bhd CEO Keu Tien Siong, Star Publications chief revenue officer Lim Bee Leng, Sin Chew Media CEO Koo…

New advertising buzz

New advertising buzz School bus operators can earn extra income by taking part in advertising scheme BRENDA CH’NG brenda@thestar.com.my Photos by ART CHEN   From left: Federation of Malaysian Schoolbus Operators Associations president Amali Munif Rahmat, I-Berhad executive chairman Tan Sri Datuk Lim Kim Hong, Land Public Transport Commission (SPAD) chairman Tan Sri Datuk Seri…

A hub for the Penangites

A hub for the Penangites Arts, culture and heritage under one roof at The Star Pitt St. WINNIE YEOH and CHONG KAH YUAN north@thestar.com.my   Grand opening: (Left) A chingay performance kick-starting the opening of the building in Jalan Masjid Kapitan Keling in George Town. (Bottom pic, from left) Wong, Abdullah, Fu, Anwar and Kamal…

Be brave and beautiful

Be brave and beautiful THE social fabric that keeps our nation together appears to be fraying at the edges. In recent times, the voices of extremism seem to have been amplified beyond acceptable norms. While it is convenient to blame one side or the other, the truth is that for every extreme view articulated, the…

Strengthening region’s news platform

Strengthening region’s news platform ePaper collaboration looks to broaden readers’ perspective by welcoming fifth member OH ING YEEN and KELLY TEY metro@thestar.com.my   (From left) Datuk Fu Ah Kiow, Datuk Seri Nazir Razak, Huang Huikang, Datuk Seri Wong Chun Wai and Zhang Haizhou launching the CIMB-Asean ePaper collaboration with China Daily Asia Weekly at Menara…